WINTER CAST 2021

"WINTER CAST.," a winter event held at the Shibuya Cast complex. The event is co-created with a diverse community of creators and local residents connected to the facility.

Key Visual / Concept

We selected "stitches" as the core visual motif. As people return to the neighborhood and spend time at their own pace, the visual expresses how people and the city gently connect, weaving new relationships together.

Rollout & Communication

Each weekend featured a diverse lineup of programming—from garage sales hosted by people working along Cat Street and intimate concerts by resident artists, to hands-on art workshops for children and a creators' market. Designed to harmonize with the evening illuminations, the visual identity brought a warm, festive vitality and a comfortable sense of breathing room to the city throughout the holiday season.