SHIBUYA SCRAMBLE SQUARE Summer Gourmet

“COOL,” “HEALTHY,” and “POWER”—designed to help visitors beat the intense heat. BAUM LTD. was responsible for the production and design.

To symbolize each theme, we featured charmingly laid-back characters from Denmark. Amid the whirlwind of information and heat that defines Shibuya, these characters are meant to offer a small breather—a gentle pocket of pause—for people walking through the city.