Big enough to share.

Overview
Packaging for Son of the Smith’s large-bottle line.

Question
What changes when cider comes in a bottle made for sharing?

Challenge
These bottles are made with a carefully chosen multi-phase brewing process that gives them a richer, more layered taste and a character of their own. They’re also poured in different settings from the cans. The packaging had to reflect that and still look like family.

Approach
We held on to two things at once: what makes the bottle different, and what it shares with the cans. The work covered the bottle and its box.

Outcome
Made for the middle of the table. Still unmistakably Son of the Smith.