Roppongi, at a different tempo.

Overview
Kant. is a work lounge in Roppongi built around one idea: working in a way that’s good for you. Downstairs is Common, a café, restaurant and music bar. Both are run by Noum, which wants city life to be healthier without giving up the convenience of the city. We created the identity and signage for both.

Question
Can a place feel exciting on your first visit and calming on your hundredth?

Challenge
It had to be calm enough for all kinds of people to settle in, and new enough to stand out in Roppongi.

Approach
The name comes from a musical term for playing smoothly, as if singing. So the logo plays along. The K gets a gentle curve, and the letters run vertically, like notation on a score. That’s rare for a logotype.

For Common, we tried combination after combination of logotype and color until organic and urban felt like the same thing. Then we worked with the interior team at STUDIO DIG. so that every sign and printed piece belonged in the room. The website and goods followed.

Outcome
Fresh the first time. Familiar every time after.